Almost everyone agrees that writing is good for you and you should do it more often. I had almost a 6-month gap in active blogging. That is if you can even call my blogging style active; I usually write less than 1 article a week. Anyhow, I hope to avoid future gaps like the one from August 21, 2012, to January 23, 2013.
Why did I stop writing? I can think of two reasons. First of them was that it was a really busy time for me and I simply failed to allocate time for it. This is a lousy excuse though, a modern man can always find time to write at least one post a week. Heck, it doesn’t take more than 230 minutes a week. First 30 minutes to write up the draft and second one to improve it. I usually like to go through more than 2 iterations of each article. I’ve found out I can piss off the way larger crowd with polished posts spiced with bad jokes.
Secondly, I didn’t set any goals for the site. It’s my personal blog my home on the interweb. I never treated it as a business tool nor am I planning to. I don’t sell anything through my blog nor write anything in hope of getting hired. It might have a small personal brand development value, but that’s it; nothing measurable.
Not setting measurable goals was probably the biggest mistake. The best way to address the issue would to simply approach it as business set goals and divide them into smaller milestones. The problem with this approach is that it would require more commitment to blogging than I’m willing to put out. So I’m setting one simple 2013 goal for this blog reach an average of 100 daily organic visits for a month.
So how could I do it? The one and only solution are : Blog more (Ok, I guess SEO could help but that’s completely against my principles of this being my personal space on the Internet). At the moment this blog gets 30-60 organic visits a day so the goal doesn’t seem that unreasonable.